In a Digital Design for Media course I took at Hope College, I created my own company called Michelle Leah Winery. From there, I developed and maintained its brand using Adobe Illustrator, InDesign, & Photoshop to create a logo, logo with tagline, icons, brand guide, business card, slide deck, letterhead, and product labels. I also constructed different forms of marketing through a social media campaign with graphics, email newsletter, product mockups, catalog creation, and merchandise. Through this branding and marketing project, I was able to build and maintain a story that remained consistent throughout all mediums, while developing my digital design skills, and building my branding and marketing knowledge.